Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06469_Field_TCUM T34.txt

Text File | 1996-04-10 | 911b | 15 lines

the child, the cripple, the woman, and the colored person
appear in a world of visual and typographic technology as
victims of injustice. On the other hand, in a culture that
assigns roles instead of jobs to people—the dwarf, the skew,
the child create their own spaces. They are not expected to fit
into some uniform and repeatable niche that is not their size
anyway. Consider the phrase “It’s a man’s world.” As a
quantitative observation endlessly repeated from within a
homogenized culture, this phrase refers to the men in such a
culture who have to be homogenized Dagwoods in order to
belong at all. It is in our I.Q. testing that we have produced the
greatest flood of misbegotten standards. Unaware of our
typographic cultural bias, our testers assume that uniform and
continuous habits are a sign of intelligence, thus eliminating
the ear man and the tactile man.